Consumer Health
Shape the future of consumer health.
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Americas
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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
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Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
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Regions
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Americas
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Asia & Oceania
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Europe
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Middle East & Africa
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Americas
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Asia & Oceania
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Europe
Europe
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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more -
Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
SOLUTIONS
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Unlock your potential to drive healthcare forward
By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.
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IQVIA AI is Healthcare-grade AI
Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.
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The IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.
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SEARCH JOBSWhite Paper
Accelerating Consumer Health Innovation
Without innovation, the Consumer Health market would likely be in decline.
Jul 05, 2021
There is a big opportunity for the industry to generate more breakthrough innovation, but the challenge the industry faces is twofold. How to accelerate innovation, and how to make it more relevant to today’s consumers?
Download this whitepaper for insights on:- Understanding what innovation is and its importance
- Innovation challenges and dynamics in Consumer Health
- Tackling the regulatory environment to generate innovation in Consumer Health
- Developing more efficient and consumer-centric innovation processes
- Key drivers of successful innovation
- Setting up to win
Introduction
Innovation in consumer health requires a combination of skill, tools, and drive. In today’s connected world, with more educated and demanding consumers having a wider set of options to look after their health, innovation has become more important than ever before.
In an environment where growth is becoming harder to achieve through volume or price, innovation has become the main growth and value driver.
Connected consumers also expect more from consumer health players. They are more informed, have different expectations (e.g. sustainability, locally sourced, natural) and have a wider access to products and information from many online and offline channels.
Yet the level of innovation in consumer health remains relatively low compared with other industries, and although it has increased in recent years, it remains hampered by regulatory and structural constraints.
Moreover, the type of innovation itself is far from being disruptive, as it is in many cases limited to pack sizes, new flavours, or forms, as consumer health players slowly pick up new trends such as personalisation and digital health.
Time to Accelerate Consumer Health Innovation
The consumer health world remains competitive and what happened in 2020 became part of the industry’s base as of January 1st, 2021. New firms are continuously entering this attractive industry and new ways of meeting consumer needs are being launched every day.
Consumer health firms and leaders should strive to constantly keep innovating to stay ahead of competition and to continue winning new consumers. Without a sustainable stream of consumer and shopper relevant offerings, established players run the risk of becoming irrelevant and fading into obscurity.
Download our whitepaper, Accelerating Consumer Health Innovation today. For more information, watch our Accelerating Consumer Health Innovation webinar, and download the IQVIA Consumer Health Innovation Tracker & Drivers of Growth factsheet.
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Concept and Strategy Development
Illuminate a path to consumer health success
Industry Segments
See how we partner with organizations across the healthcare ecosystem, from emerging biotechnology and large pharmaceutical, to medical technology, consumer health, and more, to drive human health forward.