Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
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Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
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Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.
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By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.
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Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.
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Your new expert analyst is here. Be at the forefront of data-driven decision-making with a new generative AI tool that enables you to interact with our products and solutions like never before. Get results you can trust, faster.
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The IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.
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The IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.
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IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.
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Empowering patients to personalize their healthcare and connecting them to caregivers has the potential to change the care delivery paradigm.
LEARN MOREOur mission is to accelerate innovation for a healthier world. Together, we can solve customer challenges and improve patient lives.
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"Improving human health requires brave thinkers who are willing to explore new ideas and build on successes. Unleash your potential with us.
SEARCH JOBSTechIQ Europe 2022's afternoon Customer Engagement breakout session featured Jennifer Bell
Global Product Owner – EpiCX from Roche, Çağrı Çaylak, Global Commercial Digital Lead, Digital Transformation & IT, Bayer Consumer Health, Sunny Dosanjh, Senior Account Manager at Incyte, and Konstantinos Psichoulis, Corporate Communications Manager, AENORASIS S.A. speaking to the latest methodologies of engaging customers and prospects effectively across communications channels. Here are some highlights.
IQVIA's Vice President, Customer Engagement Technology Emiliano Gummati opened the session by reviewing pharma marketing's ongoing transition away from generic engagement models toward personalized experiences. The new state of the art is one in which networks of personal and digital channels are used to provide content most important to prescribers according to the time and channel they prefer. To achieve it, IQVIA deploys an engagement model that relies on Connected Intelligence™ to place individuals at the center of every interaction, regardless of the marketing stakeholder.
Founded in 2002 in Wilmington, Delaware, by a team of research scientists, chemists and biologists working in immunology, Incyte employs approximately 1500 people with operations in the U.S., Canada, Europe and Japan. Incyte is advancing a growing pipeline of medicines across two franchises: Oncology and Inflammation & Autoimmunity. Senior Account Manager Sunny Dosanjh led the portion of the session focused on engagement through events with an overview of a meeting series sponsored by Incyte Biosciences Ltd co-developed with IQVIA.
The 'In Conversation With' series targeted HCPs across the UK and was designed to meet an ongoing need for medical education and peer to peer engagement. Utilizing a multichannel strategy to drive attendance, Incyte provided attendees with a rich menu of features and content, including:
The series ultimately leveraged 10 external subject matter experts to reach 256 attendees across 51 UK NHS Centers.
The second presenter focused on events was Konstantinos Psichoulis, Corporate Communications Manager - Aenorasis S.A. and President of the Organizing Committee - EEFAM 2022 Conference. Konstantinos spoke about the first hybrid event for the Hellenic Association of Pharmaceutical Management (EEFAM). Active for 30 years, the organization has 1200 members, and its EEFAM Congress is the leading educational event for the healthcare industry in Greece.
Its 13th Congress, 'Meta Pharma: Shaping the future of Healthcare together' was a hybrid event in April 2022. Konstantinos and his team worked with IQVIA to deliver on four key objectives: to drive sponsorship and networking opportunities, to deliver a rich attendee experience, and to make the event interactive, innovative, and fun. Features included an interactive virtual lobby and gamified engagement, with participants accumulating points for each activity in order to win an iPad. Event KPIs included:
Orchestrated Customer Engagement, or OCE, goes beyond traditional CRMs by embedding real-time intelligence into user workflows so commercial teams can personalize, optimize, and improve their HCP engagements across all channels.
Combine data science, technology, and analytics driven by artificial intelligence to support new efficiencies and business insights -- without additional capital investment.
