Publication
The Dynamics of Channel Deployment and HCP Engagement
IQVIA ChannelDynamics
May 23, 2022

Personal interactions are increasing from lockdown lows, and this is happening at a quicker pace in some geographies and for some companies than others. In any event, an adapted model which considers the efficiencies and benefits attached to remote work, is emerging. A hybrid engagement model appears to be the “new normal”

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