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Impacting People's Lives

"We strive to help improve outcomes and create a healthier, more sustainable world for people everywhere.

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Harness the power to transform clinical development

Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.

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Real World Evidence. Real Confidence. Real Results.

Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.

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See markets more clearly. Opportunities more often.

Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.

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Service driven. Tech-enabled. Integrated compliance.

Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.

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Intelligence that transforms life sciences end-to-end.

When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.

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Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.

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THE IQVIA INSTITUTE

An in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.

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INSTITUTE REPORT

"Digital Health Trends 2024 - Implications for Research and Patient Care

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EMEA Insights

"IQVIA thought leadership with a focus on EMEA.

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WHITE PAPER

"DCTs Deliver Big ROI

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WHITE PAPER

"Capturing value at scale: The $4 billion RWE imperative

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Unlock your potential to drive healthcare forward

By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.

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IQVIA AI is Healthcare-grade AI

Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.

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Meet the IQVIA AI Assistant

Your new expert analyst is here. Be at the forefront of data-driven decision-making with a new generative AI tool that enables you to interact with our products and solutions like never before. Get results you can trust, faster.

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Your healthcare data deserves more than just a cloud.

The IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.

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Innovations make an impact when bold ideas meet powerful partnerships

The IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.

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Proven, faster DCT solutions

IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.

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IQVIA Patient Experience Solutions with Apple devices

Empowering patients to personalize their healthcare and connecting them to caregivers has the potential to change the care delivery paradigm.

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WORKING AT IQVIA

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Careers, culture and everything in between. Find out what’s going on right here, right now.

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"Improving human health requires brave thinkers who are willing to explore new ideas and build on successes. Unleash your potential with us.

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Publication
ChannelDynamics® Global Reference 2024
An annual review of pharmaceutical sales force and marketing channel performance
Oct 08, 2024
  • Library
  • ChannelDynamics® Global Reference 2024
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The ChannelDynamics Global Reference provides a worldwide overview of 2023 pharmaceutical industry sales force and marketing channel engagement trends.

These insights are designed to be your go-to reference all year round, to help you gain a greater and more holistic understanding of the current omnichannel landscape, inform your campaign planning, and achieve better outcomes.

The unique measures and metrics in this report, along with intuitive visualizations, reveal channel engagement volume, growth and effectiveness - helping you be better informed when planning your own channel deployment strategy.

The following metrics are highlighted in this edition:

  • Marketing channel mix spend by country with dynamics between 2022 and 2023
  • Country leagues tables of spending volume and growth for leading companies, brands and therapy areas
  • HCP Channel Preference and perception of multichannel marketing
  • Sales force rep equivalents (FTE) and Net Promoter Score®(NPS®) for the leading companies in each market
  • Source of digital engagement – push or pull?
  • Performance by channel in terms of engagement quality, NPS and conversion
  • Focus on Oncology 

Please fill in the form on your left to download the ChannelDynamics Global Reference overview.

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