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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more -
Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
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VIEW ROLESPublication
A Patient-Centric Approach to Digital Value Added Medicines
Nov 18, 2019
Webinar Executive Summary
Value added medicines are therapies where innovation has been applied around an off-patent molecule, for example by reformulation or applying a device.
Download the executive summary of the webinar ‘A Patient-Centric Approach to Digital Value Added Medicines’, presented by Aurelio Arias, Engagement Manager, Thought Leadership, IQVIA, and hosted by Generics Bulletin, to learn more about the drivers associated with value added medicine, as well as the challenges and future trends associated with this sector.
Key Takeaways:
- Value added medicines can introduce innovation into primary care worldwide and reduce healthcare costs
- The Value Added Medicines sector is worth $44 billion, approximately the size of France’s total prescription spend.
- Patient centricity generates competitive advantage for drug manufacturers
- The future for value added medicines lies in digital integration.
On-demand webinar
You can also listen to the recorded webinar by clicking here