Podcast
Launch Excellence Podcast Series Episode 5: Multi-indication Launch Excellence
Dive into the latest commercial opportunities and challenges to unlock the full potential of multi-indication launches.
Jan 25, 2024

In this episode, Sarah Rickwood and Kirstie Scott discuss key findings from the “Success Multiplied: Launch Excellence for Multi-Indication Assets” white paper. Learn about the specific challenges multi-indication assets face, such as sequencing and speed of indication roll-out, performance consistency across multiple indications and promotional investment strategies to capture pan-indication synergies.

Featured speakers:

Sarah Rickwood, Vice President, EMEA Thought Leadership, IQVIA
Kirstie Scott, Consultant, EMEA Thought Leadership, IQVIA

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