Insight Brief
IQVIA recognized as Next-Generation Customer Engagement Platform Leader by industry analysts Everest Group
Feb 26, 2025
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IQVIA has been named a Leader in the Everest Group Life Sciences Next-Generation Customer Engagement Platforms PEAK Matrix® Assessment 2024.

This is the fourth 2024 PEAK Matrix Assessment in which IQVIA has been positioned high in the “leader” category.

Industries across the globe have shifted their investment priorities toward delivering personalized Customer Experience (CX), and the life sciences commercial function is no exception.  Enterprises are partnering with CX-centric CRM platform providers to assist them in enabling omnichannel engagement, delivering the right messaging, and unlocking real-time customer analytics to gain a competitive edge.

The IQVIA OCE Platform was recognized for its ability to drive better customer engagement via a well-rounded portfolio of industry-leading products for commercial customer engagement. OCE provides a full spectrum of capabilities, from every personal and digital engagement need to optimization tools that ensure all resources are utilized to maximum efficiency. With embedded intelligence markers throughout, OCE additionally increases adoption of insights and ensures an optimal customer experience.

Download the report excerpt to see why IQVIA continues to be named among the highest ranked leaders by the Everest Group® Industry Analysts.

IQVIA’s Orchestrated Customer Engagement (OCE) suite offers a comprehensive solution that addresses the diverse needs of multiple commercial personas, enabling stronger collaboration across sales, marketing, and medical affairs teams… IQVIA continues to hold its Leader position in the Life Sciences Customer Engagement Platforms PEAK Matrix® Assessment 2024.

Chunky Satija
Vice President, Everest Group

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