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Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.

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"Digital Health Trends 2024 - Implications for Research and Patient Care

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"DCTs Deliver Big ROI

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Unlock your potential to drive healthcare forward

By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.

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Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.

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Proven, faster DCT solutions

IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.

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Case Study
Optimizing Pharmaceutical Sales Force Effectiveness with Dynamic HCP Profiling and Targeting
Identifying the right HCPs and patients produced a 5x greater rate of treatment transition vs previous methods
Nov 03, 2022
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  • Optimizing Pharmaceutical Sales Force Effectiveness with Dynamic HCP Profiling and Targeting
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In this case study, IQVIA used AI and Machine Learning (ML) to correctly identify more eligible patients and precisely targeted HCPs for our client's biologic treatment.

IQVIA’s accuracy in identifying patients and physicians—via our Dynamic HCP Profiling and Targeting solution—accelerated our client’s commercial success, dramatically improving the switch rate to their specialty drug treatment. In addition, precision HCP alerts enabled our client's sales team to focus their efforts on the right physicians at the right time, raising sales force effectiveness.

Documented Success:

  • Twice as many potential patients identified per month with IQVIA's targeting over previous employed methods
  • 20% increase in patients transitioning to new drug treatments than previously obtained
  • 5x greater rate of treatment transition for IQVIA AIML-identified patients’ vs previous methods
  • A dramatic improvement in sales force efficiency and effectiveness as reported by the client
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Have questions? Want a demonstration?

We'd love to show you how AI and Machine Learning can help you find the right patients, the right HCPs, and develop patient journey insights with precision and speed.

Just send us a message and we'll connect you to a dedicated expert who you can give you a demonstration, customized to your goals and needs.

SPEAK TO AN EXPERT

YOU MAY BE INTERESTED IN THESE RESOURCES ABOUT DYNAMIC HCP PROFILING AND TARGETING

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AI-Powered Precise HCP Segmentation Improves Results
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Dynamic HCP Profiling and Targeting

Harness the power of RWD assets and our extensive AI and Machine Learning expertise to provide dynamic, up-to-date HCP profiling and targeting for effective sales force allocation.
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Patient & HCP Targeting with Dynamic HCP Profiling and Targeting

Leveraging Machine Learning to Optimize Care for Patients with Type 2 Diabetes and Obesity

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