Case Study
Optimizing Patient Profiling, Market Sizing, and Physician Targeting at Pre-launch
See how a large pharma client powered their pre-launch planning activities for a niche segment of the cardiovascular and metabolism market through IQVIA's powerful multi-country solution
Apr 11, 2025

Discover how a leading pharmaceutical company leveraged IQVIA's AI-powered solutions to optimize their pre-launch planning for a biologic treatment in the cardiovascular and metabolism market.

Situation and Challenge:

  • The client needed detailed patient insights for the successful launch of their biologic treatment in a niche cardiovascular and metabolic market segment.
  • They faced challenges in identifying subpopulations, sizing unmet medical needs, and quantifying the eligible population.

Solution:

  • IQVIA deployed its AI-powered Patient Population and Journey and Physician Targeting solution, providing advanced patient and physician insights across markets.
  • AI-modeling bridged data gaps and maximized the value of real-world data, enabling agile and competitive commercialization efforts through dynamic analysis of treatments, patient profiling, and physician-related insights.

Key Benefits:

  • Identified 2x-5x more eligible patients for the biologic treatment.
  • Re-clustered 30% of treating physicians for precise segmentation.
  • Optimized forecasting model and refined physician segmentation and outreach strategy.
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