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Case Study
Identifying Relevant Dual-Skill Key Opinion Leaders via a Single Unified Platform
A top 20 pharma client identified and profiled dual skill KOLs and digital opinion leaders with significant academic and digital contributions for more meaningful stakeholder dialogues
Jul 31, 2024
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  • Identifying Relevant Dual-Skill Key Opinion Leaders via a Single Unified Platform
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In today's digital age, identifying key opinion leaders (KOLs) with significant academic and digital contributions is crucial for any pharma company to engage with their stakeholders. 

A top 20 pharma client faced a similar challenge of expanding their KOL reach for their product development in rare blood disorders. They needed to identify and profile dual skill KOLs who were rising stars in their area of expertise and also digital opinion leaders (DOLs) for more meaningful stakeholder dialogues.

Finding the right dual-skill experts:

The client engaged IQVIA's Expert Ecosystem platform for KOL identification and profiling. The platform enabled the client to search for experts with significant academic and digital contributions via one unified platform powered by multiple datasets. 

Tailoring outreach and engagement:

The Expert Ecosystem platform identified rising star KOLs and DOLs, which enabled the client to focus their engagement efforts on the most relevant experts for their specific need. The client was then able to develop tailored engagement plans based on expert contributions, leading to more meaningful stakeholder dialogues and better outcomes for their rare blood disorder product development.

Key Takeaways:

The ability to review both academic and digital contributions enabled the client to focus on the most relevant experts for their specific need. Developing tailored engagement plans based on expert contributions led to more meaningful stakeholder dialogues and ultimately better outcomes for their product development.

Have questions? Want a demonstration?

We'd love to show you how you can find the right experts faster with IQVIA's Expert Ecosystem. 

Just send us a message and we'll connect you to a dedicated expert who can give you a demonstration, customized to your goals and needs. 

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