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Impacting People's Lives

"We strive to help improve outcomes and create a healthier, more sustainable world for people everywhere.

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Harness the power to transform clinical development

Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.

Research & Development Overview
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Real World Evidence. Real Confidence. Real Results.

Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.

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See markets more clearly. Opportunities more often.

Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.

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Service driven. Tech-enabled. Integrated compliance.

Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.

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Intelligence that transforms life sciences end-to-end.

When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.

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Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.

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THE IQVIA INSTITUTE

An in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.

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INSTITUTE REPORT

"Digital Health Trends 2024 - Implications for Research and Patient Care

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EMEA Insights

"IQVIA thought leadership with a focus on EMEA.

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WHITE PAPER

"DCTs Deliver Big ROI

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WHITE PAPER

"Capturing value at scale: The $4 billion RWE imperative

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FEATURED INNOVATIONS
  • IQVIA Connected Intelligence™
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  • Decentralized Trials
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Unlock your potential to drive healthcare forward

By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.

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IQVIA AI is Healthcare-grade AI

Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.

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Meet the IQVIA AI Assistant

Your new expert analyst is here. Be at the forefront of data-driven decision-making with a new generative AI tool that enables you to interact with our products and solutions like never before. Get results you can trust, faster.

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Your healthcare data deserves more than just a cloud.

The IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.

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Innovations make an impact when bold ideas meet powerful partnerships

The IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.

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Proven, faster DCT solutions

IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.

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IQVIA Patient Experience Solutions with Apple devices

Empowering patients to personalize their healthcare and connecting them to caregivers has the potential to change the care delivery paradigm.

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WORKING AT IQVIA

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"Improving human health requires brave thinkers who are willing to explore new ideas and build on successes. Unleash your potential with us.

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Case Study
Dynamic HCP Profiling and Targeting
Harness the power of RWD assets and our extensive AI and Machine Learning expertise to provide dynamic, up-to-date HCP profiling and targeting for effective sales force allocation.
Nov 04, 2022
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  • Dynamic HCP Profiling and Targeting
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Identifying the right HCP segments for your research and commercial purposes is crucial to research success.

Yet many companies today still depend on static physician target lists that become outdated in a matter of months. These companies lose significant revenues in lost sales opportunities and ineffective marketing and outreach campaigns.

Dynamic Physician Segmentation

Data-driven profiling with IQVIA’s dynamic HCP segmentation, permits companies to make the shift from traditional static lists to always-updated, dynamic AI-powered profiling.

IQVIA’s dynamic HCP segmentation harnesses the power of IQVIA’s vast Real World Data (RWD) assets, and our extensive AI and Machine Learning (ML) expertise, to provide dynamic, up-to-date HCP profiling and targeting for effective sales force allocation.

Improved Sales Force Efficiency

See how companies can raise their sales force efficiency and focus their outreach activities to precisely target priority HCPs on a continuous basis.

IQVIA’s powerful AI and ML tools can help your team:

  • Precisely segment HCPs based on their attitudes and behavior
  • Identify physicians with large numbers of patients who match complex criteria
  • Decide next best actions such as which doctors to contact and when to contact them based on pre-defined segmentation criteria
  • Swiftly adapt sales and marketing strategies in response to changing HCP segments is crucial
  • Prioritize HCPs based on prescriber value

A company’s HCP engagement strategy is only as successful as the accuracy of its HCP segments. See these case studies for how to improve your physician targeting accuracy and sales team effectiveness.

IQVIA’s Dynamic HCP Profiling and Targeting solution harnesses the power

woman using smartphone in cafe

Have questions? Want a demonstration?

We'd love to show you how AI and Machine Learning can help you find the right patients, the right HCPs, and develop patient journey insights with precision and speed.

Just send us a message and we'll connect you to a dedicated expert who you can give you a demonstration, customized to your goals and needs.

SPEAK TO AN EXPERT

YOU MAY BE INTERESTED IN THESE RESOURCES ABOUT DYNAMIC HCP PROFILING AND TARGETING

Case Study
Dynamic HCP Profiling & Targeting: AI-Powered Precise HCP Segmentation Improves Results
Case Study
Optimizing Pharmaceutical Sales Force Effectiveness with Dynamic HCP Profiling and Targeting
Case Study
Patient & HCP Targeting with Dynamic HCP Profiling and Targeting

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