Article
AI/ML: Transforming Patient Support in the Digital Age
Oct 14, 2024
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Artificial intelligence (AI) and machine learning (ML) are revolutionizing the pharmaceutical sector, particularly in patient support services. Leading companies are integrating AI/ML technologies, including Generative AI, into customer support functions, offering a range of competitive advantages from boosting operational efficiency to enhancing customer experiences. However, implementing these technologies comes with challenges, and organizations are at varying stages of their AI/ML journey, leading to different levels of adoption and investment. This variability can cause inconsistencies in digital innovation and patient support outcomes. This article explores how AI/ML optimizes patient support programs (PSPs) and how you can maximize the benefits of these technologies to help more patients.

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