Article
A five-step approach for optimizing established brands' portfolio value
Jan 29, 2025
This industry article as featured in Pharmaphorum and authored by IQVIA experts Michel Auvillain, Practice leader, Commercial Managed Services and Matthew Walsh, Senior Director, GTM & Value Strategy presents a five-step approach to enhance the value of established brands. It emphasizes thorough brand analysis, strategic planning, classification, tailoring, and effective execution to boost revenue and profit, especially for brands nearing or past their loss of exclusivity.

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