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Next Best Scientific Action: The Propellent for Medical Omnichannel Engagement
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October 16, 2024

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11:00am - 12:00pm

Eastern

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Join our webinar, “Next Best Scientific Action: The Propellent for Medical Omnichannel Engagement,” to explore how medical and scientific affairs can leverage omnichannel engagement to communicate the clinical value of innovative treatments. Learn from real-life case studies and discover how NBSA can orchestrate sustainable and effective OC engagement.

Key Insights:

  • Omnichannel engagement is as relevant to medical and scientific affairs as it is for commercial and promotional purposes.
  • Although the goals and measurable impact are different from commercial, medical engagement can still be measured when planned and executed with defined impact in mind.
  • NBSA is the orchestrator to ensure that omnichannel engagement for medical is effectively implemented.

Speakers:

Antonio Pregueiro
Practice Lead and VP New Offerings, IQVIA

Aleks Ilic
Practice Leader and VP Offerings, IQVIA

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