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Case Study
Optimizing Pharmaceutical Sales Force Effectiveness with Dynamic HCP Profiling and Targeting
Identifying the right HCPs and patients produced a 5x greater rate of treatment transition vs previous methods
Nov 03, 2022
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  • Optimizing Pharmaceutical Sales Force Effectiveness with Dynamic HCP Profiling and Targeting
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In this case study, IQVIA used AI and Machine Learning (ML) to correctly identify more eligible patients and precisely targeted HCPs for our client's biologic treatment.

IQVIA’s accuracy in identifying patients and physicians—via our Dynamic HCP Profiling and Targeting solution—accelerated our client’s commercial success, dramatically improving the switch rate to their specialty drug treatment. In addition, precision HCP alerts enabled our client's sales team to focus their efforts on the right physicians at the right time, raising sales force effectiveness.

Documented Success:

  • Twice as many potential patients identified per month with IQVIA's targeting over previous employed methods
  • 20% increase in patients transitioning to new drug treatments than previously obtained
  • 5x greater rate of treatment transition for IQVIA AIML-identified patients’ vs previous methods
  • A dramatic improvement in sales force efficiency and effectiveness as reported by the client

Have questions? Want a demonstration?

We'd love to show you how AI and Machine Learning can help you find the right patients, the right HCPs, and develop patient journey insights with precision and speed.

Just send us a message and we'll connect you to a dedicated expert who you can give you a demonstration, customized to your goals and needs.

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YOU MAY BE INTERESTED IN THESE RESOURCES ABOUT DYNAMIC HCP PROFILING AND TARGETING

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Harness the power of RWD assets and our extensive AI and Machine Learning expertise to provide dynamic, up-to-date HCP profiling and targeting for effective sales force allocation.
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Patient & HCP Targeting with Dynamic HCP Profiling and Targeting

Leveraging Machine Learning to Optimize Care for Patients with Type 2 Diabetes and Obesity

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