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Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.

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Case Study
Dynamic HCP Profiling & Targeting: Unlocking Growth with AI and Machine Learning
Read this case study to see how a large pharma client leveraged IQVIA's AIML model to achieve a 250% increase in Rx volume through identifying the right HCPs.
Dec 26, 2023
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  • Dynamic HCP Profiling & Targeting: Unlocking Growth with AI and Machine Learning
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In the realm of pharmaceuticals, overt hepatic encephalopathy (OHE) poses a significant challenge. Often underdiagnosed and un-coded, this condition is associated with cirrhosis and can lead to acute patient episodes and poor outcomes. The client, a leading pharma company, recognized the urgency of addressing this issue. They sought a solution to predict which patients were likely to develop OHE and, crucially, how to identify the healthcare providers (HCPs) caring for these patients.

Our partnership with the client led to the development of an AI-driven predictive model.

  • Patient Scoring: The AIML model scored patients based on their likelihood of being target patients for OHE.
  • Physician Linkage: Patients meeting a certain probability threshold were then linked to their relevant physicians.

By uncovering previously undiscovered HCP opportunities, the predictive target list achieved a staggering 250% increase in Rx volume. The AIML model transformed the client's approach, demonstrating that data-driven insights can revolutionize healthcare strategies.

Our partnership with the client led to the development of an AI-driven predictive model via our solution, Dynamic HCP Profiling and Targeting.

Have questions? Want a demonstration?

We'd love to show you how AI and Machine Learning can help you find the right patients, the right HCPs, and develop patient journey insights with precision and speed.

Just send us a message and we'll connect you to a dedicated expert who you can give you a demonstration, customized to your goals and needs.

Speak to an Expert

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