IQVIA SOLUZIONI SELL‑OUT
Sell-Out
Scopri tutte le soluzioni IQVIA per un’analisi affidabile e approfondita del sell-out del mercato farmaceutico online e offline.
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn moreDeveloping IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn moreDeveloping IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn moreDeveloping IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
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SEE LATEST REPORTSBy making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.
LEARN MOREBuilding on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.
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LEARN MOREIQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.
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SEARCH JOBSScopri tutte le soluzioni IQVIA per un’analisi affidabile e approfondita del sell-out del mercato farmaceutico online e offline.
I servizi IQVIA sono basati su un ampio e solido panel che rappresenta l’84% dell’universo farmacie, il 18% delle parafarmacie, il 98% della GDO e il 55% del canale on-line.
Per il canale farmacia, il servizio arriva ai seguenti livelli di dettaglio geografico:
Per il canale farmacia, il servizio arriva ai seguenti livelli di dettaglio geografico:
Queste soluzioni consentono il monitoraggio mensile a livello territoriale della performance di prodotti trattati in farmacia, parafarmacia, GDO e on-line in Italia. Grazie alla presenza di numerose misure di sell-in, sell-out e stock, è possibile analizzare le dinamiche competitive.
I servizi IQVIA sono basati su un ampio e solido panel che rappresenta il 43% dell’universo farmacie, il 18% delle parafarmacie e il 55% del canale on-line.
Queste soluzioni consentono il monitoraggio settimanale a livello territoriale della performance di prodotti trattati in farmacia, parafarmacia e on-line in Italia. Grazie alla presenza di numerose misure di sell-in, sell-out e stock, è possibile analizzare le dinamiche competitive.
I negozi dell’universo sono classificati in base alla segmentazione farmacie IQVIA:
I fenomeni di aggregazione sono tra i principali motori dell’evoluzione del canale retail negli ultimi anni: per questo motivo IQVIA ha implementato una propria classificazione di tali fenomeni, integrabile con le soluzioni di sell-in e sell-out.
Per l’analisi dei singoli punti vendita di catene e network è inoltre disponibile Nominative Organized Trade, una dashboard online intuitiva e personalizzabile, per il monitoraggio continuativo delle vendite nelle catene reali, network ed e-retailers.