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Case Study
Optimizing Pharmaceutical Sales Force Effectiveness
Identifying the right HCPs and patients produced a 5x greater rate of treatment transition vs previous methods
Nov 03, 2022
  • Library
  • Optimizing Pharmaceutical Sales Force EffectivenessIQVIA Pharmaceutical Case Study – Finding the right HCPs, HCP alerts, to transition patients to new drug treatment, optimizing sales force effectiveness.
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In this case study, IQVIA used AI and Machine Learning (ML) to correctly identify more eligible patients and precisely targeted HCPs for our client's biologic treatment.

IQVIA’s accuracy in identifying patients and physicians, accelerated our client’s commercial success, dramatically improving the switch rate to their specialty drug treatment. In addition, precision HCP alerts enabled our client's sales team to focus their efforts on the right physicians at the right time, raising sales force effectiveness.

Documented Success:

  • Twice as many potential patients identified per month with IQVIA's targeting over previous employed methods
  • 20% increase in patients transitioning to new drug treatments than previously obtained
  • 5x greater rate of treatment transition for IQVIA AIML-identified patients’ vs previous methods
  • A dramatic improvement in sales force efficiency and effectiveness as reported by the client

Have questions? Want a demonstration?

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Related solutions

Commercialization

Take advantage of the latest tools, techniques, and deep healthcare expertise to create scalable resources, precision insights, and actionable ideas.

HCP Targeting and Segmentation

Use predictive analytics and machine learning to identify providers most likely to prescribe your brand, and see ways to cut through the noise.

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