Case Study
Client Case Study: Revealing the Treatment Landscape and Patient Pathways in a new Market
IQVIA's Analytics Research Accelerator uncovered several market opportunities for a New Product Launch in the UK
Jul 01, 2024

In this case study, the client was preparing to launch a product into a new market where there are no targeted treatments or pathways. Leveraging IQVIAs Longitudinal Patient Data (LPD) assets allowed us to track patients from diagnosis to first prescription in Primary Care, deepening their understanding of the market and translating it into valuable insight.

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