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MAIN/Solutions
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SOLUTIONS
  • Research & Development
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  • Commercialization
  • Safety & Regulatory Compliance
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LIFE SCIENCE SEGMENTS
HEALTHCARE SEGMENTS
THERAPEUTIC AREAS

Impacting People's Lives

"We strive to help improve outcomes and create a healthier, more sustainable world for people everywhere.

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Harness the power to transform clinical development

Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.

Research & Development Overview
Research & Development Quick Links
Real World Evidence. Real Confidence. Real Results.

Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.

REAL WORLD EVIDENCE OVERVIEW
Real World Evidence Quick Links
See markets more clearly. Opportunities more often.

Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.

COMMERCIALIZATION OVERVIEW
Commercialization Quick Links
Service driven. Tech-enabled. Integrated compliance.

Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.

COMPLIANCE OVERVIEW
Safety & Regulatory Compliance Quick Links
Intelligence that transforms life sciences end-to-end.

When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.

TECHNOLOGIES OVERVIEW
Technology Quick Links
MAIN/Products
Products/
CLINICAL PRODUCTS
COMMERCIAL PRODUCTS
COMPLIANCE, SAFETY, REG PRODUCTS
REAL WORLD PRODUCTS

CASE STUDY

"Data in a Day

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MAIN/Insights
Insights/
BLOGS, WHITE PAPERS & CASE STUDIES

Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.

DISCOVER INSIGHTS
THE IQVIA INSTITUTE

An in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.

SEE LATEST REPORTS

INSTITUTE REPORT

"Global Trends in R&D 2024

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EMEA Insights

"IQVIA thought leadership with a focus on EMEA.

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WHITE PAPER

"DCTs Deliver Big ROI

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WHITE PAPER

"Capturing value at scale: The $4 billion RWE imperative

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MAIN/About
About/
FEATURED INNOVATIONS
  • IQVIA Connected Intelligence™
  • IQVIA Healthcare-grade AI™
  • Human Data Science Cloud
  • IQVIA Innovation Hub
  • Decentralized Trials
  • Patient Experience Solutions with Apple devices
WHO WE ARE
NEWS & RESOURCES

INVESTOR RELATIONS

"Visit our investor relations site for more information.

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Unlock your potential to drive healthcare forward

By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.

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IQVIA AI is Healthcare-grade AI

Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.

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Your healthcare data deserves more than just a cloud.

The IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.

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Innovations make an impact when bold ideas meet powerful partnerships

The IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.

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Proven, faster DCT solutions

IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.

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IQVIA Patient Experience Solutions with Apple devices

Empowering patients to personalize their healthcare and connecting them to caregivers has the potential to change the care delivery paradigm.

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MAIN/Careers
Careers/
WORKING AT IQVIA

Our mission is to accelerate innovation for a healthier world. Together, we can solve customer challenges and improve patient lives.

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LIFE AT IQVIA

Careers, culture and everything in between. Find out what’s going on right here, right now.

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WE’RE HIRING

"Improving human health requires brave thinkers who are willing to explore new ideas and build on successes. Unleash your potential with us.

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MAIN/Contact Us
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COMMERCIAL

Realize your brand’s full potential

Gain a deeper understanding of your patients and healthcare providers (HCPs) with IQVIA's AI-powered solutions and global patient data. Our innovative tools simplify complex health data, enabling you to identify and segment patients quickly and uncover patterns, trends, and key areas for advancing patient care.

Maximize your commercial effectiveness by seamlessly analyzing and jointly segmenting patient and HCP populations to find the optimal physicians for better targeting and engagement. With IQVIA, you can make data-driven decisions that maximize outreach effectiveness and drive better patient outcomes.

LET'S CONNECT
Solutions Real World Evidence Health Data Apps & AI AI-Driven HCP & Patient Profiling- Commercial

Patient Characterization & Journey

Gain a deep understanding of a patient population with IQIVIA's powerful tools and dynamic dashboards.

Profile patients clinically, demographically, and socioeconomically, map their clinical journeys pre and post-diagnosis, and identify key decision-making healthcare professionals throughout the process. Discover hidden patterns and interactions overlooked by traditional methods with IQVIA's predictive AI algorithms including underdiagnosed populations or those likely to switch treatments.

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Patient Finding & Disease Modelling

Identify opportunity patients specific to your market needs, such as those at risk but under-diagnosed, predicted to start a treatment or to transition therapy. This allows for a deeper analysis of misdiagnosis, disease progression, and adherence patterns.

Harness IQVIA's unmatched expertise and data to dramatically accelerate patient finding.

Ready to revolutionize your approach? 

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Dynamic HCP Profiling and Targeting

Effortlessly discover high-value physicians with IQVIA's AI-powered HCP profiling and targeting tool. Our solution allows you to rapidly identify and segment HCPs based on multiple dimensions across patient populations of interest. Generate dynamic, focused lists for precise and impactful outreach.

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Field Alerts

Unlock patient opportunities and establish precise connections with US physicians by using IQVIA’s field alerts. Seamlessly identify and engage with healthcare professionals and optimize resource deployment, boost competitiveness, and drive market share.

Only Available in United States

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PATIENT FINDING & DISEASE MODELLING

Identify the full market size & high-opportunity patients

Understand the complete treatable population for a disease and identify physicians likely to prescribe treatment with high accuracy, so you optimize marketing and sales resources, improve competitiveness, and grow the full market opportunity.

Accelerate your brand performance by leveraging proprietary AI algorithms to analyze over 60 patient and HCP dimensions, delivering up to five times more patients. Algorithms support the expansion of the diagnosed cohort, help spur growth of the treatable population, and identify undiagnosed patients, and link to their treating physicians, forming a list of high-opportunity HCP targets for personal or omnichannel campaigns.

IQVIA Patient Finding and Disease Modelling is the AIML-based decision engine that powers the analytic models across the AIML solution suite to generate insights.

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IQVIA PREDICTIVE MODELS

Identify the full market size, discover high-opportunity physicians and patients

Find up to 95x more undiagnosed patients

IQVIA predictive modelling identified 95x more undiagnosed patients for ultra-rare diseases than a rules-based approach.

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Up to 39X conversion rate

IQVIA predictive models have a 16X conversion rate compared to control patients, increasing to 39X for high-risk patients.

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500% greater rate of transition

Patients predicted by IQVIA predictive models had a 500% greater rate of transition to client’s treatment than the previous rules-based approach.

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86% accuracy using ML

IQVIA predictive models accurately predicted 86% of uncontrolled asthma patients with 30% greater precision than a rules-based approach.

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PATIENT CHARACTERIZATION & JOURNEY

Explore market changes to find new intervention points

Getting the correct answer quickly is a critical driver of sales and marketing effectiveness. Brand and sales leaders need a deep understanding of patients and their journeys and the ability to engage with the right physicians more effectively in an ever-changing market environment.

IQVIA Patient Characterization and Journey delivers highly diverse patient profiles, complex journey mapping, and related HCP interactions with speed and precision, so your efforts are more agile, competitive, and focused on market share growth.

Using Patient Characterization and Journey, you can access constantly updated analytics to understand competitive share, diagnosing pathways, eligibility, and prescribing patterns to find new intervention points and physicians to target.

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PATIENT CHARACTERIZATION & JOURNEY

Precise patient profiling and journey mapping for enhanced HCP interactions

Dynamic Characterization & Journey Mapping

Access updated analytics for competitive share, diagnosing pathways, eligibility, and prescribing patterns. Explore market changes pre, during, and post-launch for new intervention points and targeted physician outreach.

Largest patient and HCP databases available

Leverage the largest and most robust global databases available, refreshed weekly to maintain currency. IQVIA data covers over 300 million US patients, 92% of retail prescriptions, and 70% of HCPs.

Customer-proven to deliver results

Patients can be found via traditional statistical methods across IQVIA’s patient level prescription, diagnosis, lab, and payer data, or via state-of-the-art auto machine learning methodologies.

Unrivalled experience and expertise

IQVIA is uniquely positioned to combine our deep domain expertise with a highly consultative approach. Our capabilities are differentiated by our investment in integrating real world data, transformative technologies, predictive analytics, and healthcare expertise.

DYNAMIC HCP PROFILING & TARGETING

Understand high impact HCPs

Understanding the right HCPs faster is critical in today's competitive market. Brand and sales leaders, and the analytics and market research teams that support them, need better ways to maximize the efficiency and effectiveness of HCP-targeted resources.

IQVIA Dynamic HCP Profiling and Targeting enables you to identify HCPs by the roles they take along patients’ journeys and target high-impact decision makers with extreme accuracy. Better HCP segmentation and profiling means your sales and marketing efforts are more streamlined and can deliver higher ROI and revenue growth.

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DYNAMIC HCP PROFILING & TARGETING

Identify high-impact decision makers for greater ROI and revenue growth

Understand high-value HCPs

Accelerate brand performance by profiling and segmenting high-value targets within your therapeutic area.

VIEW CASE STUDY

Dynamic HCP segmentation

Optimize your engagement strategy by leveraging a blend of traditional ML techniques or AI-powered models to segment HCPs based on potential to drive impact.

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Largest patient and HCP databases available

IQVIA bridges the largest and most robust patient and physician databases available today, refreshed in real-time to maximize actionability.

Refine tactical messaging

Develop highly tactical messaging for personal and non-personal promotion by delivery the right message to the right HCPs.

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FIELD ALERTS

Reaching HCPs in “real time” before a medical event occurs

Brand and sales leaders need their brands to be in front of the right physician with the right message at just the right time. Proactively reach the right physicians before a medical event or decision occurs, so you can achieve greater impact with your outreach and optimize personalization of omnichannel engagement.

IQVIA Field Alerts enables you to identify patient opportunities and connect with physicians with extreme precision, so you deploy resources more efficiently, improve competitiveness, and drive market share.

The complexity and competitiveness of commercializing new and in-line therapies increase daily, especially in rare-disease, tightly defined patient populations, and multi-stage patient treatment journeys.  Leveraging IQVIA's robust patient data, Field Alerts can integrate AI to analyze complex interactions within the patient journey to generate focused HCP lists and time-sensitive insights.

Only available in the United States
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DATA-DRIVEN PREDICTIVE ALERTS

Lift Rx volume. Drive growth. Leverage the power of AI.

20% increase in new patients starts

A Field Alerts customer increased the number of alerts from ~1,000 per month to ~2,000 per month, moving to a more dynamic targeting model, delivering a 5x greater rate of transition and a 20% increase in new patients starts.

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Remarkable ROI

IQVIA predictive alerts enabled an oncology client to gain a 25% Rx uplift and 25% increase in revenue by rapidly identifying patients who would benefit from diagnosis or treatment to reach their HCPs at the right time.

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Gain up to 35% RX uplift

With IQVIA predictive modelling and automated alerts, a client generated a 35% RX uplift and ~720% ROI.

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27% increase in brand conversions

See how Field Alerts generated a 27% increase in brand conversions for triggered HCPs versus non-triggered HCPs. 

VIEW CASE STUDY

AI-Driven HCP & Patient Profiling – Resources

FACT SHEET
Patient Journey/Smart Targeting (PJ/ST)

Patient Population and Journey/Smart Targeting (PJ/ST) Platform is a comprehensive, patient- and HCP centric solution that provides dynamic analysis into product, patient, and HCP related insights.
FACT SHEET
Field Alerts

Supercharge your brand growth with precise and timely field alerts. Use the combined power of IQVIA’s unparalleled data assets, and our AI capabilities, to increase the precision and timeliness of your HCP alerts to improve salesforce efficiency, effectiveness, and drive brand growth.
INFOGRAPHIC
AI-Driven HCP & Patient Profiling

See how our platform of interconnected apps can enhance your commercial effectiveness
INFOGRAPHIC
Facilitate engagements with HCPs at the right time, with the right message

Proactively reach the right physicians before a medical event or decision occurs, so you can achieve greater impact with your outreach and optimize personalization of omnichannel engagement.

VISIT OUR COMMERCIAL & BRAND
KNOWLEDGE HUB
Want to see how IQVIA’s solutions can help you increase brand growth? 
 
Visit our free knowledge hub with actual IQVIA client cases studies, showing AI-powered patient segmentation, journey mapping, patient cohort analysis and more.

The knowledge hub also has in-depth webinar replays, podcast episodes, blog articles, and other demonstrations of the effectiveness of IQVIA’s Real World Data and technology solutions to deliver higher ROI and revenue growth
Access All Resources

Commercial & Brand

Seize new opportunities to grow your brand

Maximize outreach effectiveness with our AI-powered patient profiling solutions that segment and map HCPs to the patient journey. Utilize the largest HCP and patient databases to assess the competitive landscape, evaluate pipeline viability, and find patients based on complex criteria. Real-time access to de-identified patient-level health data enables you to monitor and adapt engagement strategies, predicting high-risk patients or disease progression to address future patient needs.

Commercial & Brand Solutions

RWE & Med Affairs Solutions

Healthcare Solutions

Related solutions

Health Data Apps & AI

See how we bring together global data assets, AI-powered analytic solutions, and industry-leading healthcare expertise

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