Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
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Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Bringing together unparalleled healthcare data, advanced analytics, innovative technologies, and healthcare expertise to create intelligent connections that speed the development and commercialization of innovative medicines to improve patient lives.
Learn MoreAccelerate digital innovation to enable smarter decisions that reduce cost, modernize patient and consumer engagement, and improve health outcomes.
Learn MoreA curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.
LEARN MOREExplore our library of insights, thought leadership, and the latest topics & trends in healthcare.
DISCOVER INSIGHTS
"Discover the future through our enlightening podcasts available in the United States.
EXPLORE PODCASTSIn today's transformative market, reassess how your Field Medical resources are evolving to deliver maximum value. IQVIA's Field Medical solutions integrate medical strategy and insights with the design and deployment of teams to enhance stakeholder engagement and impact outcomes.
Providers overwhelmingly want to engage with Field Medical associates, such as medical science liaisons (MSLs), and they increasingly value the scientific knowledge that come with those relationships. When enabled with greater context, Field Medical associates can focus on building and strengthening relationships with thought leaders, telling personalized, compelling scientific stories, and providing actionable medical insights for the organization.
Field Medical teams need to navigate complex, team-based treatment decision processes, as experts in both clinical literature and emerging healthcare data assets, in order to clearly articulate clinical and economic value. The medical frontline must incorporate information on stakeholder needs and preferences to provide relevant insights in face-to-face engagements, and thoughtfully plan their use of digital channels.
