Proactive. Targeted. Flexible.
Changing payer controls, shifts in managed markets, the rise of value-based agreements, and impending policy updates make it difficult to develop an optimal access deployment strategy. A more modern approach stabilizes access for patients and maximizes resource effectiveness.
Integrate account management and reimbursement support within the ecosystem to ensure resource deployment addresses the right access influencers. With IQVIA Connected Intelligence™ - combining payer data, stakeholder insights, technology, and services - it’s possible to deliver evidence to the right stakeholders during all stages of the product lifecycle.
Remove barriers to treatment initiation and maintain access for healthcare providers (HCPs) and patients by developing intelligent deployment strategies informed by data and analytics to ensure patients receive the full benefits of therapy, faster. Provide support to HCPs and payers to help secure and maintain market access with:
- National and key account managers to maximize access through coverage
- Field reimbursement managers to address reimbursement challenges
- Health IT specialists to identify technological barriers to appropriate care
- Medical scientific liaisons to communicate scientific information and support utilization management
- Reimbursement bridge specialists to support a path to reimbursement through coding strategies and program coverage policy implementation
