IQVIA understands how disease awareness can increase the market size of a therapeutic area by building awareness of a targeted medical condition or new therapy. Our framework for pre-launch disease education includes KOL mapping and profiling, scientific communication platform design, stakeholder communication and engagement, and medical organization set-up and support. IQVIA provides perspective on where to publish, what is required, HEOR considerations, and medical organizational structure design to develop strong medical strategies.
Our comprehensive communications expertise includes stakeholder engagement plans and communication channel blueprints that:
Contact us and learn more about Disease Awareness, Medical Strategy and Communications.