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Livre Blanc
The Medical Affairs Role Transformed as Real-World Data Requirements Unfold
Jun 24, 2022
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The transformation of the Medical Affairs function in the healthcare industry has been a popular topic over the past decade. Medical Affairs is indisputably a 'strategic pillar' throughout the product lifecycle, and recent needed updates within the healthcare environment have pushed this transformation even further into the world of patient-centricity.

The impact on the Medical Affairs profession is pronounced as patient centricity is its mission and practitioners are most often responsible for incorporating non-registrational real world data (RWD), including development of an RWE strategy, into an overarching evidence generation plan to ensure that patient safety and product efficacy are balanced. In this article, the authors will review the scope and emerging importance of RWE, the responsibility of Medical Affairs in the RWE strategy and layout the three key steps to developing a RWE roadmap.

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