Regions
MAIN/REGIONS
regions/
Regions
  1. Americas
  2. Asia & Oceania
  3. Europe
  4. Middle East & Africa
  1. Solutions
  2. Insights
  3. Events
  4. Contact Us
MAIN/search
MAIN/Solutions
Solutions/
SOLUTIONS
  • Life Sciences
  • Healthcare
Life Sciences

Bringing together unparalleled healthcare data, advanced analytics, innovative technologies, and healthcare expertise to create intelligent connections that speed the development and commercialization of innovative medicines to improve patient lives.

Learn More
Life Sciences
Healthcare

Accelerate digital innovation to enable smarter decisions that reduce cost, modernize patient and consumer engagement, and improve health outcomes.

Learn More
Healthcare
MAIN/Insights
Insights/
U.S. PROGRESS POINT

A curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.

LEARN MORE
BLOGS, WHITE PAPERS & CASE STUDIES

Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.

DISCOVER INSIGHTS

PODCASTS

"Discover the future through our enlightening podcasts available in the United States.

EXPLORE PODCASTS

FACT SHEET

"IQVIA AI Medical Record Review

LEARN MORE

BLOG

"Decoding DSCSA: Ensuring Compliance in the Pharmaceutical Supply Chain

READ MORE
MAIN/Events
Events/
ON-DEMAND WEBINARS

Visit our library of on-demand webinars.

WATCH ON-DEMAND WEBINARS
UPCOMING EVENTS & WEBINARS

View our upcoming events and webinars.

DISCOVER EVENTS & WEBINARS

EVENT

"26th Controlled Substances and State Regulatory Conference

REGISTER NOW
MAIN/Contact Us
Contact Us/
WHITE PAPER
The Art of Balancing Inextricably Linked AI/ML, Automation, and Adoption for Better Outcomes
Why most life sciences companies fail in their omnichannel orchestration initiatives and what to do about it
Feb 26, 2024
  • Locations
  • United States
  • The Art of Balancing Inextricably Linked AI/ML, Automation, and Adoption for Better Outcomes

Get instant access

Download
Personalization is changing the way companies engage with healthcare providers (HCPs) and pharma needs to be ready. Seamless omnichannel experiences and personalized customer engagement require orchestration that links AI/ML-driven capabilities with execution that fosters adoption. Yet, building an AI/ML model might prove to be the easy undertaking compared to ensuring it successfully powers personalized omnichannel engagement initiatives. This white paper discusses how using integrated next-generation customer engagement, insight generation, and omnichannel orchestrating workflow tools leads to better outcomes.

Related solutions

Customer Engagement

Orchestrated Customer Engagement, or OCE, goes beyond traditional CRMs by embedding real-time intelligence into user workflows so commercial teams can personalize, optimize, and improve their HCP engagements across all channels.

Contact Us