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WHO WE HELP
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Pharmaceutical Manufacturers

Harness unparalleled healthcare data, advanced analytics, and cutting-edge technologies with our expertise to accelerate the development and commercialization of innovative medicines, enhancing patient lives.

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Pharmaceutical Manufacturers
Emerging Biopharma (Global page)

Boost your innovation with IQVIA's expert team. Our comprehensive solutions integrate top-tier insights, technology, and expertise to maximize your asset's success in a competitive landscape.

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MedTech

Navigating MedTech's unique landscape: U.S. decision-making now rests with GPOs, IDNs, and payers, who demand solid value proof through rigorous outcomes analyses and pricing scrutiny.

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Enhance your ability to evaluate and forecast population risk swiftly and accurately by integrating unmatched data, expertise, and technology.

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Medical Specialty and Patient Advocacy

Transform into a data-driven organization that enhances your specialty and showcases value to your members through digital transformation.

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U.S. PROGRESS POINT

A curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.

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"IQVIA AI Medical Record Review

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"Decoding DSCSA: Ensuring Compliance in the Pharmaceutical Supply Chain

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Contact Us/
WHITE PAPER
The Art of Balancing Inextricably Linked AI/ML, Automation, and Adoption for Better Outcomes
Why most life sciences companies fail in their omnichannel orchestration initiatives and what to do about it
Feb 26, 2024
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  • United States
  • The Art of Balancing Inextricably Linked AI/ML, Automation, and Adoption for Better Outcomes

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Personalization is changing the way companies engage with healthcare providers (HCPs) and pharma needs to be ready. Seamless omnichannel experiences and personalized customer engagement require orchestration that links AI/ML-driven capabilities with execution that fosters adoption. Yet, building an AI/ML model might prove to be the easy undertaking compared to ensuring it successfully powers personalized omnichannel engagement initiatives. This white paper discusses how using integrated next-generation customer engagement, insight generation, and omnichannel orchestrating workflow tools leads to better outcomes.

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Customer Engagement

Orchestrated Customer Engagement, or OCE, goes beyond traditional CRMs by embedding real-time intelligence into user workflows so commercial teams can personalize, optimize, and improve their HCP engagements across all channels.

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