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Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
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Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
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Livre Blanc
Solving Multi-Domain Master Data Management Industry Challenges
How a multi-domain approach accelerates enterprise information management
Sep 19, 2022
Multi-domain master data management (MDM) is the practice of having a variety of master data domains – such as customer, product, and payer – in one solution. This enables an organization to leverage each domain more effectively and efficiently.
Innovation in the information management space, along with changes within the life sciences industry, have led to an increasing need for companies to plan for a multi-domain strategy. The reliance on data lakes, data hubs, and warehouses, and their rapid innovation make it imperative to improve all domains of master data to derive better insights and improve individual companies' competitive positions.
Read the white paper to learn more about how the unification of data across multiple domains can generate more actionable information to improve the overall quality of data, its stewardship, and its role in commercialization processes.