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Livre Blanc
Promotional Darwinism: Achieving Brand Goals via Speed to Insight and Agile Execution
Oct 06, 2022
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  • Promotional Darwinism: Achieving Brand Goals via Speed to Insight and Agile Execution

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Companies that adapt and practice Agile Brand Promotion will discover that the brass ring of care — the right patient, with the right medicine, at the right time — is within reach.

Upending years of baked-in approaches to budgeting, planning, and executing brand plans to adopt a new engagement model may feel risky. But, the alternative — failing to adjust to the new commercial reality — is perilous indeed. We believe that deploying Agile Brand Promotion is now a strategic imperative for survival.

Here we share our vision of Agile Brand Promotion and explore the fundamentals necessary to achieve it.

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