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Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more -
Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
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Healthcare
Life Sciences
Bringing together unparalleled healthcare data, advanced analytics, innovative technologies, and healthcare expertise to create intelligent connections that speed the development and commercialization of innovative medicines to improve patient lives.
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Accelerate digital innovation to enable smarter decisions that reduce cost, modernize patient and consumer engagement, and improve health outcomes.
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A curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.
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White Paper
Launch Archetypes: The Bedrock of Successful Launches
Nov 18, 2018
This white paper discusses how marketers can develop successful launch strategies by studying other marketed products that share the same Archetype. It also provides perspective of the current launch environment through the lens of Archetypes, highlighting trends and the relationship between Archetype and market performance.