Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn moreDeveloping IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn moreDeveloping IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn moreDeveloping IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn moreBringing together unparalleled healthcare data, advanced analytics, innovative technologies, and healthcare expertise to create intelligent connections that speed the development and commercialization of innovative medicines to improve patient lives.
Learn MoreAccelerate digital innovation to enable smarter decisions that reduce cost, modernize patient and consumer engagement, and improve health outcomes.
Learn MoreA curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.
LEARN MOREExplore our library of insights, thought leadership, and the latest topics & trends in healthcare.
DISCOVER INSIGHTS"Discover the future through our enlightening podcasts available in the United States.
EXPLORE PODCASTSDo you really know who your customers are: both the healthcare providers (HCPs) prescribing your products and the patients using your therapies?
Increasingly, patient data and broader HCP and commercial data are coming together to help pharma companies engage better with their customers via the right content, through the right channels, and at the right cadence. In the past, most customer engagement models have chosen to focus on HCPs as their primary customer group, but now many are thinking more holistically about their definition of a customer — and bringing patients into the mix as well.
In this white paper, we focus on the convenient, connected customer data component of our Agile Brand Promotion framework, and explore strategies to draw a more precise and straighter line between the HCP and the patient.