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Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more -
Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
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Bringing together unparalleled healthcare data, advanced analytics, innovative technologies, and healthcare expertise to create intelligent connections that speed the development and commercialization of innovative medicines to improve patient lives.
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WHITE PAPER
Customer Engagement Starts with a Single Building Block
Personalized and modular content: A new approach to delivering the right content to the right customer through the right channel
Jun 09, 2023
The pandemic has entirely changed the healthcare provider (HCP) engagement paradigm. Pharma organizations are moving towards a new model that's more personalized, customer centric, and omnichannel. So far for most pharma companies, the focus of investments has been on building more digital and virtual engagement channels as a means of reaching customers more broadly. Hyper-personalized, modular content is a key enabler of customer engagement. And all customer engagement approaches will need to be tailored to individual HCPs and markets. But post-COVID-19, HCP channel and content preferences have evolved (and continue to evolve), so truly understanding your target audiences is the first step in tailoring content. Download the white paper to learn more!