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Publication
Understanding the Importance of End-to-End Data in Your Physician Marketing
The effectiveness of hospital and health system marketing campaigns can be assessed through three strategies: physician identification, engagement, and measurement of downstream results
Sep 15, 2022
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Understanding the Importance of End-to-End Data in Your Physician Marketing

Omnichannel marketing is only as effective as the data and insights that drive your outreach campaigns. With the ongoing movement to improve online privacy and security (such as the deprecation of third-party cookies), the use of technology in this space will continue to become more complicated. Ensuring a strong partnership with a trusted data provider can open opportunities to amplify physician engagement, bolster reputation and awareness of hospitals and health systems, and drive referrals to key services lines. IQVIA's end-to-end data and advanced capabilities drive physician engagements further and offer access to advanced targeting opportunities where they engage online.

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OneKey Reference Data

OneKey provides real-time quality HCP and HCO data, thru a variety of delivery options with unique identifiers making it easy to connect to all other IQVIA data sets. OneKey is a solid foundation to build all data assets upon.

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