Fact Sheet
The Case for True Omnichannel Engagement Continues to Grow Post-Pandemic
Jul 24, 2023
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Post-pandemic, the case for true omnichannel HCP engagement continues to grow. While HCPs still feel that personal, face-to-face interactions with pharma reps are highly impactful, they're also displaying a growing preference for non-personal, digital channels. This fact sheet explores how IQVIA's Agile Brand Promotion HCP engagement model can shape meaningful transformation for pharma organizations.

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