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Article
Executive Perspective: A Learning Model: A Deployment Strategy for the Future
Mar 11, 2021
Throughout her 20-year-plus career, Jaime Thompson has become an expert in driving client launches and brand success through commercial and medical channels. Her deep analytical expertise provides customers with innovative ways to execute on their brand strategies — from the first launch of an oral oncolytic, to the design and build out of outcomes-based patient services. Jaime combines her two decades of experience in commercial services and real-world evidence (RWE) to help customers address broader challenges in a complex healthcare system and identifies ways to address gaps in the patient journey.
Most recently, Jaime has been advising clients on how to integrate analytics and technology into innovative commercial model designs and deployment strategies to drive brand effectiveness. As senior VP and General Manager of Contract Sales and Medical Solutions within IQVIA, as well as leading the IQVIA MedTech team in the United States, Jaime brings a unique understanding of how the industry has evolved its strategies when it comes to bringing a brand to market that successfully meets patients’ needs. Whether a company is looking at the strategy through a salesforce, marketing, or RWE lens, for her, it’s all about creating the right foundation to put the right drug in the right patient’s hands at the right time, and making sure the patient has all of the support he or she needs in order to achieve optimal outcomes.
Jaime’s journey is strongly rooted in understanding how to gather the right data and real-world insights and make them useful to drive commercial effectiveness. The common thread throughout all of the different roles she has held is in helping clients achieve their critical success factors, understanding the patient journey and driving outcomes. In doing so, she is helping clients think about new ways to solve problems and challenges as companies are looking for ways to manage through, and beyond, the COVID-19 pandemic.