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Webinar
Innovation in HCP Engagement: What’s Now and What’s Next?
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July 11, 2024

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2:00pm - 3:00pm

Eastern

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Join us for an insightful panel discussion on the pharmaceutical industry’s journey towards innovation. Despite the industry’s reputation for being slow to change, significant investments have been made in omnichannel, data science, and other advanced capabilities. As Generative AI (GenAI), automation, and AI/ML become key drivers of innovation, it’s crucial to differentiate between traditional challenges and the complexities of new implementations.

IQVIA will share its views on current trends alongside two industry leaders known for their innovative approaches. They will discuss their experiences in life sciences and other sectors, highlighting how they bring their visions to life, identify opportunities and pitfalls, and navigate corporate hurdles to deliver impactful innovation. Don’t miss this valuable learning opportunity!

Speakers:

Antonio Pregueiro
Practice Leader, Technology Consulting Senior Principal, IQVIA

Matthew Smith
Senior Principal, New Commercial Models and Digital Engagement, IQVIA

Elliot Antrobus-Holder
Global Head, Digital and Innovation, Gilead Sciences

Joanne Jani
Head Omnichannel Medical Communications, Regeneron Pharmaceuticals, Inc.

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