Webinar
Reveal Hidden Regional and Local Leaders to Provide a Full View of Your HCP Learning Relationships
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January 24, 2024

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11:00am - 12:00pm

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The medical community is not a monolithic entity, but a complex network of relationships and influences. While national scientific key opinion leaders (KOL) and high-volume prescribers are often the focus of pharma companies’ engagement strategies, they may not be the most effective channels to drive treatment and behavioral change.

 Key takeaways:

  • Identify the hidden leaders in the medical community using data-driven methods and social network analysis.
  • Understand the role and impact of hidden leaders in influencing treatment decisions and outcomes.
  • Develop and implement a tailored engagement strategy for hidden leaders that leverages their relationships and connections.
  • Deliver trusted medical evidence and right stakeholder dialogue to improve patient outcomes and satisfaction.

Speakers:

Christine Aber
Assoc. Director, Thought Leader Engagement – U.S. Medical Affairs, IQVIA

Tim Weckwerth
Principal, Thought Leader Engagement Center of Excellence, IQVIA

Deryk David
Vice President, Intercept Pharmaceuticals

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