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Accelerate digital innovation to enable smarter decisions that reduce cost, modernize patient and consumer engagement, and improve health outcomes.

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U.S. PROGRESS POINT

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"IQVIA AI Medical Record Review

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"Decoding DSCSA: Ensuring Compliance in the Pharmaceutical Supply Chain

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"26th Controlled Substances and State Regulatory Conference

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Webinar
Agile Deployment for Modern HCP Engagement
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May 24, 2023

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1:00pm - 2:00pm

Eastern

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The U.S. healthcare market is in a state of uncertainty with multiple challenging dynamics that are creating a constant need for change.

Modern HCP engagement requires teams to be deployed flexibly, digitally savvy, locally precise, and respond to market dynamics with agility to deliver a satisfying experience. Learn more in this webinar hosted by IQVIA experts in Agile Brand Promotion and Dynamic Deployment.

Key takeaways:

  • Tailoring HCP communications and continuously optimizing sales channel strategy to deliver the right message at the right time
  • Balancing field sales teams with new differentiated non-promotional field team members to increase HCP satisfaction and provide a seamless experience
  • Deploying resources dynamically and with scale to navigate changes in business and brand lifecycle needs

Speakers

Matthew Smith
Senior Principal, IQVIA

Christie Conn
Vice President, Brand & Commercial Strategy, IQVIA

Kirk Harmon
Vice President, Contract Sales Organization, IQVIA

Javier "Jave" Castillo, R.Ph
Vice President, CSO Strategic Solutions, IQVIA

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