Flexible solutions. Responsive teams. Data-driven insights.
Earlier posts in this series encouraged emerging biopharmas (EBPs) to sculpt seamless patient experiences and identify and track metrics that matter for a patient support program (PSP). This blog will focus on a foundation that makes all that possible: advanced technology.
For EBPs, the phrase “advanced technology” often conjures an elaborate and expensive system that feels out of reach. Among the most common reactions:
The reality is, most EBPs can’t afford NOT to take the leap and make the upfront investment in an all-in-one patient support technology solution. What follows are four reasons why.
EBPs may have smaller pockets than larger, more established biopharma and MedTech companies, however, by investing in the right advanced technology, EBPs can level the playing field — unlocking more sophisticated capabilities for supporting patients and caregivers and the providers and staff who serve them.
Historically, it might have been impossible for an up-and-coming organization to design, develop, and deploy patient support systems or applications, but today, there are ready-made, fit-for-purpose solutions that an EBP can implement much more quickly.
Early investment in an integrated technology solution positions an EBP to address key goals around operational efficiency, patient/user experience, and patient outcomes. In the long run, it may even position an EBP to outperform larger, more sophisticated organizations.
By investing in a single solution, an EBP can bring together everyone involved in delivering what’s best for patients. It makes it possible to create a 360-degree view of each patient — helping an EBP avoid the pitfalls of multivendor, multisystem programs that can impede visibility and slow care delivery.
When evaluating solutions, look for a platform that provides fully integrated support for these core capabilities:
In delivering patient support, EBPs must address a host of data privacy and governance requirements. Advanced technology helps simplify those requirements — offering automated guardrails that support compliance without compromising visibility, speed, or patient experience.
Look for a platform that embeds compliance with the multiple privacy regulations and guidelines. As such, it should address these critical capabilities:
Generating highly personalized content for patient engagement and finding relevant data as part of an audit response are just two examples of how an EBP can leverage AI within a patient support solution. Another exciting use case: deploying artificial intelligence/machine learning (AI/ML) to generate “Next Best Action” (NBA) insights.
Advanced technology can generate NBA nudges for patients and for other users in an EBP’s patient services ecosystem. A solution can be configured so that alerts are proactively sent to a field reimbursement manager when that function is best-suited to overcoming an obstacle — or updates are pushed to patients showing exactly where they stand in their treatment journey. (The latter is what most consumers have come to expect through our experiences as ecommerce shoppers!)
Other potential innovations include gamification (tapping into AI/ML and GenAI to make a treatment journey “stickier”), real-time sentiment analysis, and AI virtual assistants. All are potentially powerful ways to strengthen patient engagement, experience, and outcomes.
Many larger, more established patient support programs are working through challenges stemming from multivendor complexity, expensive and fragile system integrations, inconsistent service across channels, and an overemphasis on service level agreements at the expense of metrics that matter.
By investing in advanced technology, EBPs can leapfrog these larger organizations — starting from a strong, agile foundation that’s better for patients and the people who support them.
Flexible solutions. Responsive teams. Data-driven insights.
Deploy sales representatives, clinical nurse educators, field reimbursement specialists virtually or in the field to communicate the benefits of your therapy.