IQVIA's Regional Prescription Analysis (RxA) sits within the IQVIA Prescription Based Services (PBS) suite and is a key component of the leading community pharmacy prescription platform, providing a complete and holistic view of market demand.
Covering the primary care market using data collected through patient medical record (PMR) systems, the national level audit (Xponent BPI) gives visibility on what has been prescribed and dispensed for individual prescriptions, while the sub-national level audit (RxA) provides information on what has been dispensed at a brick level.