Market Intelligence Solutions

Dynamic Prescription Data (DRx)

IQVIA’s Dynamic Prescription Data (DRx) provides life sciences companies with bespoke insights into market trends at both a national and subnational level.

It is used to measure brand performance, including total market share, dynamic market share and trends over time. DRx also allows the tracking of market dynamics at a Sub-ICB level, including sources of business and losses for own and competitor products.

Sub-national insights can uncover regional differences and the effect of targeted initiatives from implementation of nationwide programmes or variations in disease prevalence among different regions.

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Dynamic Prescription Data (DRx)

Offering insights on prescribing activity from prescriptions dispensed from UK pharmacies

Dynamic Prescription Data (DRx) is a longitudinal dispensation dataset derived from data collected from a nationally representative panel of community (retail) pharmacies.

With a large national panel, customers leverage DRx to understand where in the country products have the best penetration and to measure the impact of local initiatives on prescribing patterns and identify areas of largest growth or risks.

DRx helps life science companies unlock data driven insights to make informed commercial decisions.

DRx Facts

  • A nationally representative sample panel of community pharmacies
  • Aggregated anonymised data, which is data projected to UK level
  • A standardised classification of products bridged to the  EPhMRA ATC therapy classifications

DRx Supports

  • Drug penetration measurement
  • Market strategy planning
  • Model and end user assumption validation

DRx Reporting

Reports are available  in multiple formats designed to meet client requirements


Power BI
Cloud based access to interactive dashboards which are customized and easily exportable to Excel, PowerPoint & PDF


Excel
Customised flat files that can feed internal data warehouses


PowerPoint
Bespoke reports with data, charts and analysis, typically delivered as part of integrated solution, alongside other data deliverables and analysis

Market Intelligence Solutions

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