Fact Sheet
IQVIA Hospital Pharmacy Audit (HPA)
Improving brand monitoring and sales force effectiveness in the UK hospital sector
Jul 25, 2024
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IQVIA Hospital Pharmacy Audit (HPA) give manufacturers detailed insights into how and where their products are prescribed from hospital settings. Increasingly, specialist prescribers in hospitals are the starting point for new treatments, and getting the right product to the right hospital means patients can get those revolutionary treatments quicker. Hospital Pharmacy Audit provides the insight to know where to focus efforts, and the context to support the right approach.

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