Commercial Engagement Services

Sales, Medical and Marketing Services

We can help you get your product to patients quickly. This is done by finding the right candidates to help you in assembling a qualitative team that is trained and equipped with the best tools & applications. With the unique IQVIA approach, we can also make sure you target the right healthcare providers.

Let us handle your go-to-market strategy

IQVIA Belux takes care of your go-to-market strategy, with the best tools for the different needs that you might have along this go-to-market journey.

Discover our solutions and reach out to our team to discuss which would be the best approach for you. Together with you, we will develop a unique proposal.

Contract Sales

  • Dedicated Solutions: Together, we build with you the pharma/medical or Hybrid Rep team in line with your needs. IQVIA staff are assigned to work exclusively for you in support of your portfolio.
  • Shared Solutions: Syndicated up & running teams bringing medical information & services to the right stakeholders in Primary Care (GP’s). After product training, our team integrates your product into their product portfolio and start field promotion immediately.

Patient Support

A team of highly skilled nurses (Health Coach Certified) with extensive experience in the delivery of patient education that can help you in patient support on several aspects.

  • Educate patients on their disease: Delivering individualized and targeted support through the right blend of in-person, digitally augmented engagements
  • Improve understanding of treatment and therapy challenges: Motivating patients to engage with their own health and treatment, driving long-term positive behavior change and measurable outcomes

Our team has experience in a wide range of therapeutic areas and is supported by technology, linked with RWE collection data.

OneKey: Powerful  Engagement Intelligence

Maximize the value of every HCP contact by targeting the right audience

  • Fully comprehensive, pro-actively updated database: Your one-stop reference for accurate, personalized HCP and HCO engagement
  • HCP authentication for restricted online content: Validate visitors to your website, webinar and online symposia
  • Full-service with audits: Manage your GDPR compliance in the use of HCP and HCO data
  • 360° insight: Harness HCPs digital, scientific and social media presence to build preferred relationships and make confident omnichannel decisions

Direct Marketing

  • Dear HealthCare Professional letters: Cost effective solution 
  • Compliance: IQVIA DHCP mailings are seen as the standard in terms of compliance
  • Promotional mailing: Based on available consent
  • Paper or digital: Select the preferred channel

Outbound Support

  • Appointment Planning: Our teams can set up HCP appointments for your sales people, taking into account the travel distance and the rep’s work schedule
  • Appointment Confirmation and Reminders: We’ll send a confirmation email/meeting request via Outlook to both the rep and the HCP and, if needed, will send them both a reminder text message
  • Consent Management: We’ll continue to seek and store HCPs consent to be contacted
  • Audits and Satisfaction Surveys: We’ll contact HCPs by phone or visit pharmacies to gather feedback and insights for you to improve your services and communication.

Inbound Support

  • First-Line Support: We can staff a help line for HCPs/Consumers so that they can call 24/7 should they have questions, need to place orders, have a product recall, etc. (pharmacovigilance)
  • Call Reports: Reps can call our team to dictate the report on their visit. We’ll type it into your CRM
  • Follow-up Activities: We can orchestrate any follow-up activities requested in the meeting report, including setting up a call back, sharing additional materials, processing sample requests, and arranging a visit with a medical science liaison
  • Database Updates: We’ll ensure that any new contact details are captured in the CRM

Field Support

  • Remodeling and Merchandising: Different levels of complexity
  • Emergency handling: Urgent product or promotion withdrawal and placement actions
  • Educational Material Delivery and Sample Fulfillment: We can ensure that materials are delivered to HCPs and consumers
  • Brand promotion and Tradeshow Staffing: Our staff is available to welcome visitors to trade booths and/or to place promotional materials at events
  • Onsite Audits and Surveys: Our teams can act as “mystery shoppers” to check on the status of merchandising and see if messaging to customers is on target

Social/Online

  • Corporate communication, (disease) awareness and patient communities: We build the storytelling and communication eco-system 
  • Social media listening: Information gained from social media and digital KOL analysis
  • Sales and marketing material creation 
  • Technology used during patient support programs: Educate and train through different channels 

Ensure the Sustainability of your Business

In a sector characterized by frequent job switching, our average retention rate is 98%.

Not by chance but by constant monitoring of our employees’ needs and desires. Download our fact sheet to discover why we retain and how we care.

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