Fact Sheet
IQVIA HCP Engagement Playbook
Oct 14, 2022
Download

As we transition into a post-pandemic world, traditional face-to-face engagement models between healthcare professionals (HCPs) and stakeholders can no longer sustain current demands.

HCPs play a vital role in shaping consumer brand perception where greater control and personalization in HCP engagement methodology and channels are required. To navigate future challenges effectively, healthcare companies will need to forge mutually beneficial partnerships with internal teams and external vendors as well.

IQVIA's HCP Engagement Playbook guides you on how to develop and execute a seamless orchestrated omnichannel engagement. Click here to find out more on effectively targeting specific HCP engagement needs with a customized, objective-based engagement model.

For more information, contact us.

Contact Us