Health consumers in Asia Pacific are embracing social media to discuss their health conditions and inform their product choices. Active patient conversations and influencers on social media can make or break a brand’s reputation.
For pharmaceutical and consumer health companies, comprehensive social listening capabilities are essential to track and analyze conversations related to medications, therapeutic areas, disease management and treatment preferences.
In this webinar, IQVIA experts will discuss the importance of social media intelligence (SMI) in healthcare and how voice-of-the-consumer insights can enhance the brand image of companies and effectively engage diverse healthcare stakeholders.
Agenda
- SMI in pharma and consumer health research: Understand APAC’s rising social media usage, healthcare consumer behavior and opportunity in analyzing data to inform effective product commercialization
- Social listening insights in APAC: Identify specific insights from social listening which can inform product innovation, physician communication, influencer engagement, signal detection and competitive performance benchmarking
- Key SMI use cases: Learn how IQVIA’s healthcare-specific social listening capabilities has helped pharma and consumer health companies apply these insights through digital KPIs
Join us on 18th April 2024 and discover how to use social insights for effective stakeholder engagement and gain a competitive edge in the ever-evolving healthcare and life sciences industry.
