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THE IQVIA INSTITUTE

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"Global Trends in R&D 2024

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Livre Blanc
Their Finest Hour: Medical Affairs in a Disrupted World
When patient centricity meets healthcare system impact.
Sep 16, 2022
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  • Their Finest Hour: Medical Affairs in a Disrupted World

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Medical affairs has been on a transformative journey. It was originally set up as a supporting function separate from commercial to provide scientific information about pharmaceutical products in response to enquiries from healthcare professionals and to address unsolicited off-label questions in a compliant manner.

Driven by recent macro-trends, spanning the shift to specialty care and increasingly complex therapies, a changing stakeholder landscape with a broader set of relevant stakeholders beyond prescribers, a higher evidence burden and more stringent compliance requirements, the role of medical affairs has dramatically evolved.

Medical affairs has now emerged as a critical capability and strategic differentiator for biopharmaceutical companies today.

Related solutions

Commercialization

Take advantage of the latest tools, techniques, and deep healthcare expertise to create scalable resources, precision insights, and actionable ideas.

Medical Affairs

Connect with KOLs, accelerate payer acceptance, provider awareness and market access with evidence, expert opinions and analytics that demonstrate value.

Medical Affairs

U.S. Medical Affairs leverages therapeutic expertise to demonstrate the value of your therapy more effectively.

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