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Livre Blanc
Powering Launch Excellence with Patient Engagement and Support (PES) Programmes
How patient support programmes can provide the competitive edge in a tough launch landscape
Sep 24, 2024
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  • Powering Launch Excellence with Patient Engagement and Support (PES) Programmes
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A tough launch environment characterised by a healthcare resource squeeze and faster launch cadences means many innovators do not achieve the anticipated RoI and patients and healthcare systems do not reap the full benefit of innovative therapies.

This paper sets out to discuss the intersect between launch performance and patient-reported unmet need and explores how providing patients with carefully tailored support can provide the necessary edge for new launches.

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