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Livre Blanc
HCP Channel Preference in an Increasingly Complex Promotional Landscape
Dec 14, 2021
  • Library
  • HCP Channel Preference in an Increasingly Complex Promotional Landscape
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COVID-19 has shown us, for better or worse, what a world without face-to face (F2F) interactions could look like. For HCPs, this meant adapting to new channels of communication with patients, as well as with the pharmaceutical industry, and it is likely that some of these changes will persist beyond the pandemic. Therefore, understanding exactly which channels HCPs turned to and valued when traditional modes of engagement were not available, and which they will favour in future, is crucial to designing an engagement model that is fit for purpose in the post-pandemic world.

Find out more - Understand healthcare practitioners’ evolving preferences and perception of pharma’s promotional activities

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