Shape the future of consumer health.
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn moreDeveloping IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn moreDeveloping IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn moreDeveloping IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more"We strive to help improve outcomes and create a healthier, more sustainable world for people everywhere.
LEARN MOREReimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.
Research & Development OverviewGenerate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.
REAL WORLD EVIDENCE OVERVIEWElevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.
COMMERCIALIZATION OVERVIEWOrchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.
COMPLIANCE OVERVIEWWhen your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.
TECHNOLOGIES OVERVIEWExplore our library of insights, thought leadership, and the latest topics & trends in healthcare.
DISCOVER INSIGHTSAn in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.
SEE LATEST REPORTSBy making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.
LEARN MOREBuilding on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.
LEARN MOREThe IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.
LEARN MOREThe IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.
LEARN MOREIQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.
LEARN MOREEmpowering patients to personalize their healthcare and connecting them to caregivers has the potential to change the care delivery paradigm.
LEARN MOREOur mission is to accelerate innovation for a healthier world. Together, we can solve customer challenges and improve patient lives.
LEARN MORECareers, culture and everything in between. Find out what’s going on right here, right now.
LEARN MORE"Improving human health requires brave thinkers who are willing to explore new ideas and build on successes. Unleash your potential with us.
SEARCH JOBSThe healthcare market has been transformed over the past decades. This transformation was not solely caused by scientific breakthroughs, with digitalization and globalization greatly contributing to the way we think about and treat medicines nowadays.
Though the online scene has not yet overtaken brick-and-mortar pharmacies, the last three years already tell us that at least a partial restructuring of the market is unavoidable. While online sales have increased sharply, it still accounted for a modest share (~1.6%) of the non-prescription market in 2020 – though it is worth noting that this figure is considerably higher in some specific markets. Shares are expected to rise, however, as more patients become familiar with online shopping, and as online pharmacies – of which more than 80 are currently registered with the OGYEI – begin improving their service offerings.
IQVIA Consumer Health expects the Hungarian e-Pharmacy market share to reach 5-6% by the end of 2023 - e-Commerce is undoubtedly a channel that cannot be ignored in the mid- to long-term.
The growth of e-Commerce in the Hungarian pharmacy space started well ahead of the COVID-19 pandemic, which has simply amplified its importance. The initial spikes caused by lockdown restrictions in March and November 2020 did not just have a temporary impact but continues to raise sales levels as customers accept and adopt online channels.
As of now, online sales still make up only a fraction of the healthcare sales in Hungary, but all available evidence points to the same conclusion—change is unavoidable. A few percentage points between the traditional retail and e-Commerce market shares may have limited impact for now, but the size of the prize is rapidly growing.
For a global perspective on the e-Pharmacy landscape, download our whitepaper “ePharmacy and the new consumer.”
Also, check out ePharmacy – Impact of Covid-19 & New Consumer Expectations, a 20-minute recording from the AESGP Annual Meeting that took place on May 26-27, 2021.
Shape the future of consumer health.
Adapt fast, maintain momentum and stay relevant
Illuminate a path to consumer health success
See how we partner with organizations across the healthcare ecosystem, from emerging biotechnology and large pharmaceutical, to medical technology, consumer health, and more, to drive human health forward.