Fact Sheet
IQVIA Technologies for Consumer Health
Transform your decision making
Dec 18, 2020
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The consumer health market today is global and highly dynamic. Tech-savvy and empowered consumers seek individualized experiences, while the competitive landscape is crowded with new players, high-growth emerging markets, and evolving distribution channels.

Manufacturers need to cultivate digital, omnichannel expertise to deliver compelling brand journeys. This requires capabilities to manage data complexity, make more agile decisions, and tailor consumer engagements. But traditional strategies and many legacy applications are ill-equipped to address these requirements.

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