Webinar
How to Have a Successful Promotional Content Journey from Pre-commercial to Post-launch
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November 3, 2022

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2:00pm - 3:00pm

Eastern

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The time during an initial product launch is typically a period in which you make many hires and build new teams within your organization. In parallel, with all of this growth your commercial content pressures skyrocket and it is difficult to create material to meet the demands of different channels, and even more difficult to quickly get these pieces through MLR review and approval. Remaining responsive whilst ensuring you maintain compliance is a continuous battle as your target product profile evolves before the final license is granted.

Presented by IQVIA in partnership with Vodori hear real customer stories from industry experts about the challenges faced with promotional content review and approval throughout the launch period.

Three Key Take-aways:

  • Learn what content review strategies should be used for pre-commercial and how these processes need to evolve through post launch for optimal success.
  • Hear how the performance of a review and approval program ties directly to commercial results.
  • Understand how teams can unify messaging and be better able to guide resources and content for more impactful customer engagement.

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