Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
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Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
"We strive to help improve outcomes and create a healthier, more sustainable world for people everywhere.
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Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.
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Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.
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Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.
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Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.
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When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.
TECHNOLOGIES OVERVIEWExplore our library of insights, thought leadership, and the latest topics & trends in healthcare.
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By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.
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Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.
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The IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.
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The IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.
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IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.
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Empowering patients to personalize their healthcare and connecting them to caregivers has the potential to change the care delivery paradigm.
LEARN MOREOur mission is to accelerate innovation for a healthier world. Together, we can solve customer challenges and improve patient lives.
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"Improving human health requires brave thinkers who are willing to explore new ideas and build on successes. Unleash your potential with us.
SEARCH JOBSUnderstanding shopper journeys and keeping pace with changing consumer attitudes are just some of the challenges occupying the minds of today’s consumer health brand leaders.
During The Consumer Health Brand Strategy Evolution webinar our IQVIA Consumer health experts discuss:
See video timecodes below:
00:00:00 – Webinar Introduction
Matt Stewart opens the webinar by introducing our speakers and revealing what the consumer health industries biggest brand strategy challenges are.
00:02:02 - The importance of Brands
Amit Shukla sets the scene by discussing the top 10 most valuable and fastest growing global brands.
00:03:30 - What’s Changing for Consumer Health?
Amit Shukla reveals insights into the OTC markets size and growth rates, the top 7 trends in consumer health, important macro-economic indicators, and performance of the top 10 consumer health brands.
00:08:25 - Sparking Fresh Innovation Ideas
Volker Spitzer discusses how smart technologies are disrupting healthcare, the importance of demonstrating value through relevant evidence and meaningful claims, and the different R&D approaches and brand strategies that are needed today. For more perspectives from Volker Spitzer into this area, read Demonstrating consumer health brand value in a digital world.
00:25:00 – Nurturing Brand Equity
Amit Shukla discusses the importance of optimizing marketing investments and understanding evolving shopper journeys. For more perspectives from Amit Shukla into this area, read Digitize your consumer health brand strategy.
00:37:10 - Always On – HCP engagement’s new normal
With 82% of attendees saying that HCP recommendations are “very important” to their brand, Sue Johns discusses the latest HCP engagement trends, the variations across countries, and the need to create an OMO experience for the consumer. For more perspectives from Sue Johns into this area, read Rethinking Consumer Health HCP Engagement.
00:51:54 – Key Takeaways
Volker Spitzer concludes the session by summarizing the key ingredients for a thriving brand strategy in consumer health.
You can download the presentation here.
If you have a request for a proposal in any area discussed during this webinar, please click the Green “CONTACT US” button floating on this page to discover the right solutions for you.
Shape the future of consumer health.
Illuminate a path to consumer health success
Adapt fast, maintain momentum and stay relevant
See how we partner with organizations across the healthcare ecosystem, from emerging biotechnology and large pharmaceutical, to medical technology, consumer health, and more, to drive human health forward.
